MIKE SHARMAN
FOREWORD BY BRUCE WHITFIELD
AWARD-WINNING AUTHOR OF
THE BEST DICK
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In BRANDALISM, the follow up to his bestselling, award-winning debut, Mike delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona.
The future of PR and influence, when – or if – to launch a new business as opposed to a division, raising capital, the impact of presentations, startup school fees, and emphasis on a manifesto rather than purpose, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy.
The co-founder of the creative, digital agency that has made more brands ‘go viral’, globally, than any other agency in Africa, uses his unique storytelling proposition to provide insight into 12 years of building a business from scratch, while elevating his clients to emotional, (commercial) cult status.
